Designing a 10/10 Booking Experience for Concert-Goers
Conversion Flow
Interaction Design
UX Design
Context
This was completed as part of a time-constrained design challenge. The goal was to evaluate the existing ticket selection experience, identify usability issues, and propose improvements.
Timeline
24 Hours - Sep 2025
Where can it be improved?
Moving on to…
What I changed and Why…
Map Changes
Information Reimagined
Replaced the Information Deck with Cards
Converted dense, text-heavy content into individual cards, making information easier to scan and compare.
Established a Clear Information Hierarchy
Prioritized key details such as price and benefits, helping users evaluate sections faster.
Standardized Information Structure
Presented benefits in a consistent order across all ticket categories, enabling easier side-by-side comparison.
Added Visual Cues
Used icons to represent key perks, reducing reliance on text and improving information discoverability.
Contextual Quantity Controls
Placed ticket selection controls directly within the card, reducing interaction steps during booking.
Maintained Visual Connection
Matched card colors with their corresponding seating sections, helping users instantly associate information with locations on the map.
Redesigned the Event Header
Evaluating Exisiting Experience
To establish a baseline, I evaluated the existing design through two lenses: what works well for users and where the experience creates friction. These insights informed the redesign priorities.
What works?
